Reinad's origins date to 1922 when the company worked exclusively in jewelry and ornaments for the garment trade. In 1941 the firm offered its first retail collection concentrating on enameled and jeweled pins either in flower designs or in novelty motifs. These pieces were signed Chanel in script (for Chanel Novelty Co.) and produced only in the spring of 1941. In February 1941 Coco Chanel sued over the use of her name and won, thus the company changed its name later that year to Reinad Novelty Co., Inc. and the signature changed to REINAD to reflect the name change.
Signatures:
Chanel 1941 only
REINAD after 1941
Sceptron beginning in 1944
REINAD NYC - dates unknown
Script Reinad - dates unknown
Below is the only piece of Reinad I've managed to find over the years. It is long since sold to one lucky customer!
[Click on the thumbnail for a larger, more detailed image.]
c. 1940's Reinad swan pin with a round faceted topaz colored glass belly measuring 7/8" in diameter. The "feathers" of this gorgeous bird are punctuated with rectangular aqua blue glass stones while the ends are set with pave clear round rhinestones. Truly an oustanding piece! A rare find. Signed REINAD on reverse. [Colors are lighter than depicted. Some wear to plating on reverse.] height: 2-5/8", width: 3-1/2"
To see select pieces by the costume jewelry designers listed below, clicking on a name will bring you to a page with images of items I have and/or had by that designer.
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You can order any item(s) directly from that page by clicking in the checkbox next to the item(s) you wish to order and then clicking the button ADD ITEMS TO MY CART. To purchase additional items or to browse the catalogue, use the drop-down menu at the top of each page of the catalogue.