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Reinad Costume Jewelry

Reinad's origins date to 1922 when the company worked exclusively in jewelry and ornaments for the garment trade. In 1941 the firm offered its first retail collection concentrating on enameled and jeweled pins either in flower designs or in novelty motifs. These pieces of jewelry are some of the highest quality, rarest and most sought after of all costume jewelry. These pieces were signed Chanel in script (for Chanel Novelty Co.) and produced only in the spring of 1941. In February 1941 Coco Chanel sued over the use of her name and won, thus the company changed its name later that year to Reinad Novelty Co., Inc. and the signature changed to REINAD to reflect the name change.

They produced few of their designs under their own name, but were for the most part a jobber/wholesale facility producing jewelry for many of the high end names you will recognize: Boucher, Carnegie and Eisenberg. [See "A Tribute to America" by Brunialti and Brunialti, p. 28.] Fred Rezazadeh in his book "Costume Jewelry" states "If you see a piece of Reinad jewelry you like, try to buy it, for you will not get a second chance."

    Signatures:
  • Chanel 1941 only
  • REINAD late 1941
  • Sceptron beginning in 1944
  • REINAD NYC - dates unknown
  • Script Reinad - dates unknown

Below is the only piece of Reinad I've managed to find over the years. It is long since sold to one lucky customer!

[Click on the thumbnails for larger, more detailed images.]

1940s REINAD Swan Pin. Vintage 1940s REINAD swan pin with a round faceted topaz colored glass belly measuring 7/8" in diameter. The "feathers" of this gorgeous bird are punctuated with rectangular aqua blue glass stones while the ends are pavéd in clear round rhinestones. Truly an oustanding piece! A rare find. Signed REINAD on reverse. [Colors are lighter than depicted. Some wear to plating on reverse.] height: 2-5/8", width: 3-1/2"   [SOLD]

Reinad swan brooch

Vintage REINAD Gold-Plated Faux Amethyst and Topaz Ribboned Swirl Pin 1941. Gorgeous large impressive vintage 1941 Reinad flower brooch with center faceted unfoiled amethyst glass stone pronged in a silver tone base metal atop circle of clear rhinestones paste set in a rhodium-plated metal. Spokes of rhodium-plated metal are paved with clear round rhinestone. Three faceted open-back topaz glass stones alternate with spokes of gold-plated metal. Spirals of gold-plated ribbon flow from the pin. Spectacular! This piece was copied from a DeRosa brooch pictured in in "A Tribute to America" by Brunialti and Brunialti, p. 177. The ad for this brooch from Dec 1, 1941 Vogue is pictured on p. 178.   pin pictured with DeRosa brooch ,   Reinad Vogue ad ,   side view . width: 3-12/", height: 2-1/4"

Reinad amethyst flower pin

Reinad amethyst flower pin/brooch


To see select pieces by the costume jewelry designers listed below, clicking on a name will bring you to a page with images of items I have and/or had by that designer.

Gemstones & Minerals in Jewelry
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To see items for sale by any of the designers listed or others for that matter, enter their last name, e.g., Haskell, in the SEARCH box (to the right above) and click the button below it. You will be taken to a page with a complete description, size, price and thumbnail (which you can click for a more detailed view) of items available by that designer.

You can order any item(s) directly from that page by clicking in the checkbox next to the item(s) you wish to order and then clicking the button ADD ITEMS TO MY CART. To purchase additional items or to browse the catalogue, use the drop-down menu at the top of each page of the catalogue.

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